WHO IS THIS LOGO KIT FOR?
Anyone designing, supplying, or working on Emerald Grande, HarborWalk Village or any Legendary marketing initiatives and/or corporate communications.
WHY ARE STANDARDS IMPORTANT?
Consistent use of logos helps create and maintain a strong, recognizable brand identity. These standards are not intended to inhibit creativity, but to maintain a standard of quality across all Legendary materials.
They also help to reduce the costs that arise from uncoordinated design and publishing efforts.
WHEN SHOULD STANDARDS BE APPLIED?
Everywhere Legendary and its affiliates identity appears: stationery, faxes, advertising, publications, video and computer displays, web sites, signage, clothing and so on.
GENERAL RULES FOR LOGO USE
Primary logo should be used, unless otherwise specified. The symbol and word mark are always used together unless otherwise specified. Maintain the logo proportions, never distort or skew the logo from its original form. Maintain the size and spacing ratios of each component. Only the official styled text shown may be used, do not change or manipulate the fonts in any way. The logo must appear in its entirety, not cropped or disappearing off the edge of a paper or frame. Never tilt or rotate the logo unless all elements are rotated to the vertical, as on the spine of a book or binder.
FOR DESIGN SITUATIONS INVOLVING UNUSUAL USES FOR TECHNICAL SITUATIONS YOU MUST GET CLEARANCE FIRST, PLEASE CALL: 850.585.5451
Sage Marketing and Management